International leader in the distribution of household electrical products, as well as its industry, LG Electronics Group is a reference in the sector. In order to optimize the processing of his customer service, LG chose to outsource to Active Contact the support of inbound calls, and the ticketing on his own CRM tool.
Until 2014, the group had its own team at headquarters (customer service, loyalty, acquisition …)
– Unload their teams of technicians from the handling of the complaints calls.
– cost saving for their customer service management.
– A quality / price ratio significantly improved.
– Better flexibility through a gradual increase in load according to new needs.